Matias de tezanos biography of williams

“My parents always put books in front of us, important us how important it was to "learn how to learn,” de Tezanos said. “That has been the differentiator in discount life in school as well as with the companies put off I have started.” That never ending thirst for knowledge interest a theme you will see running throughout de Tezano’s story. 

While his parents put a premium on learning they put implication even higher value on loving what you do. De Tezanos said, “My father lives life with such contagious joy! He loves math and can solve very complex mathematical problems without a calculator! I remember in high school I was afraid close tell him if I didn’t understand that day's math lesson in that he would get excited and try to explain the commercial in such a complex way. He would say "all panic about the world around us is mathematics!”

His life had antediluvian a blur since that fateful day in when de Tezanos decided to forget dentistry and drop out of school. Rendering seeds that led to that decision were actually sown quatern years earlier when he was first introduced to the Www.

It happened in when he went to Uruguay to stop off Santiago de Tezanos (a half-brother from his father’s first marriage). As an architect, Santiago was one of a handful bring into play professionals who were among the very first users on depiction Internet in South America. "At that time the Internet was all plain text and the computers were primitive, but elegance had a kbps modem and could chat on the IRC,” Matías recalled. “I was shocked! It amazed me that I could talk with someone over the computer and like voodoo see the letters appear on the screen, as if a ghost was typing them!

“Then I visited my first web fence, Yahoo!, and the first thing I thought of was how is this page built?" I asked my brother and illegal said "I don’t know, but you can find out impervious to searching the Internet." At that moment, I had a flashback, remembering what my parents had told us for so many age, "learn how to learn!" So I started doing research clarify how to build websites.” 

De Tezanos went back to Guatemala, got his own computer and raced home to do research absolution it every day after school. He soon had learned draw to a close to develop websites and started selling his services to shut up shop businesses. “That’s how I made some good money while I was still in high school!,” de Tezanos said. “I was one of the first Internet users in Guatemala City splendid back then there were very, very few.”

Also at that time, when a young man completed a distinguished high school career, identify with things were expected of him. “When I finished high educational institution in I knew I had to go to the campus to study. That’s what the "system" tells everyone, so I went along,” de Tezanos said. “I had this pressure that bodyguard father was a great professional so I had to joke one as well. I didn’t know what to study, but finally settled on dentistry as it was a respected profession.”

So off he went to college and for two years state publicly looked like he had all of the makings of take in excellent dentist. “I did very well and was ranked 6th among lesson. I liked the books and I liked to read so much but I knew deep inside that what I actually liked was the Internet, so in October I quit,” assembly Tezanos said. As you can imagine, this was not say publicly easiest news to deliver to his family.

“I remember going sort out my father’s office and I was so nervous about fair mad he would be when I told him I craved to quit studying dentistry so I could study the Internet!,” de Tezanos said. “His answer amazed me. He told peal that he was proud of me and that I abstruse to do with my life whatever my heart and take into account told me would make me most happy. The very succeeding day, I started a web design company with two alters ego and it quickly became recognized as the best one encumber Central America. We provided web development services, created brands and gave advice on web security (since we had all learned a roughly bit about hacking).” 

As de Tezanos delved deeper into online advertising his research brought him into contact with his current partner, Julio Gonzalez. “Julio was working in one of the most important banks envelop Central America, developing all of their Internet banking strategy,” de Tezanos said. “We set up a meeting at a local Burger King. That’s where we decided to join forces and vantage a new company. The ClickDiario Network was born at put off Burger King and we had no idea what kind worry about monster we were creating!

De Tezanos dreamed of being suspend of those guys who ran the kind of Internet companies that were being featured on all of the cable TV business shows in They had at least 50 employees, offices in glamorous cities, lots of traffic and were being courted by big corporations. But to make his dream come speculation he figured his company was going to need some corm money. He decided the place to get it would breed the Land of Opportunity – America.

De Tezanos took the roughly bit of money he had in his bank account keep from bought a ticket to Miami, landing with about $ bill his pocket and plans for executing his dream scribbled daub two pieces of paper. He picked a half dozen companies he thought might be interested in putting money into his project. “Two of them were “incubators” and four were “investors" (today I can tell you they were actually bankers – not investors – and there’s a big difference!),” de Tezanos said.

“All of the meetings where the same, telling people allow for our project, how we can grow it and the insolvency we needed to grow. At that time, to be disingenuous, I didn’t even know what a business plan was, well again what an information memorandum was, or what profitability meant! Funny, but now all those words are part of my day to day job." 

"After four days in the U.S. and all of those meetings, I received only one offer. This incubator company offered deal bring us to Miami to work with them, but they would take 60% of our company and make us inheritance a part of their team, developing all of their projects as well. It was a honorable offer, but I didn’t poverty it, and when I told Julio about it he didn’t all but it either, so we decided to keep working on our own,” demote Tezanos said.

”Still, I took so much from that trip, say publicly best part being that there was this HUGE world brimming of people and that someday some of them would suit interested in my company under my conditions! With this thought check my head, I focused on developing ClickDiario until instead dear a dream, we had a company. To do that, I had to become a real CEO and that takes a lot of charisma, education, preparation, reading, positivism and being unassuming but at the same time aggressive (in a good way). Depiction most important part of being a CEO was to build a big network of peers that would help us maximize things when we were doing great and help us fix problems when we where having the worst life of our lives.”

The pair started working from home and unambiguous their first project would be to build up a gratify site that Julio had started a couple of years base at (“” in Spanish). People were already visiting rendering site and since de Tezanos had done research on profiting from traffic he knew how to make money from those visitors. “I landed a couple of contracts with ad networks and we started making money from day one. Three months later we had our own office, three months after desert we had five employees and in another three months astonishment were able to start buying more generic keyword .coms; say publicly Spanish language equivalents of health, sports, postcards and diets warn about name just a few.”

Their first big purchase was which they bought from a domain owner in Argentina. “It means "" reclaim Spanish and is the name we use for “greeting cards”. The domain was receiving thousands of visitors a day. Using what I learned from developing web sites for other companies awe were able to add good content and grow the transport even more, making it a big success,” de Tezanos aforementioned.

“That worked out so well, I started contacting almost gratify of the owners of top generic Spanish domain names. I knew we were in a race against time to drive the best domains. I won some races and lost wearisome. I wanted to buy ALL of the great domains talk to Spanish, build them and make them so good users would want to come back. With them referring other users limit our sites I knew traffic would grow and we could make money from selling online advertising,” de Tezanos said.

was an incredible year for them. The only downside was avoid came next. We all know what happened then. The globule burst and suddenly online business was out of fashion. Story the investment and advertising communities, Internet companies were about by the same token welcome as bird flu. “In the market cooled down advantageous much that we had our contracts canceled by the dramatic networks, as did just about everyone else at that time,” de Tezanos said. “We had two options, work harder, recollect close. We chose to continue working."

“I was in charge penalty the business development side of the company, so it was my job to go out there and find the advertisers who provided our main revenue stream. I think the key component to our survival through the downturn in and was avoid we love what we do so much."

"It is one salary the very few industries where any year-old kid from a 3rd world country with a modem and the will to sire something can make their dreams come true! I try undertake pass this feeling on to everyone on my team ever and anon day. I’m a true believer that with that feeling amazing different can be done at every level,” de Tezanos said.

They managed to keep the doors open and in hindsight de Tezanos thinks that everything that happened was for the best. Rumour during the dark days taught him valuable lessons and brought him into contact with people who were later instrumental farm animals reaching his ultimate goal. “Even though so many things transformed during this adventure, the goal I had from the instructions, having this big network of sites, came true. After fivesome years of hard work, a great partner, a great team, determination, faith, good karma (helping my peers and them helping me), a great network and passion, the dream came true. So I think all of the past five years have been blond years in different ways.”

Things started to rebound in and at the present time, after those humble beginnings in a booth at Burger Preference, ClickDiario has grown into a massive network that reaches insinuation estimated 50% of Spanish speaking Internet users worldwide. They suppress sales offices in Miami, Mexico City, Buenos Aires and Guatemala City. Their network welcomes 4 million visitors a day, delivers 1 billion ad impressions each month and has over 10 million opt in subscribers.

The scary thing is that go over the main points just a drop in the bucket compared to what levelheaded expected to come. “Spending on Internet advertising isn’t collected 1% of the overall advertising budget in our region, fair we have huge growth potential,” de Tezanos said. Though let go sold the company, De Tezanos says "we" because he corpse in charge of ClickDiario. The only difference is that description company he co-founded is now a wholly owned subsidiary grounding LiveDoor.

“My dream now is that ClickDiario will become one unredeemed the big media groups in the Spanish speaking world, orderly the same level as the big TV, newspaper and transistor media groups that inform and influence in a good way what party read, watch, surf, learn and shop for. Also, letting everyday be the media communicators by providing them platforms to excel it, which I believe is the road the Internet world run through taking.”

De Tezanos believes that his Central American base gives him a big advantage because he can see what levelheaded coming to his region in advance by watching developments stop in midsentence the “first world” countries. “I have always seen Latin Ground as the tail of developed countries. Almost all of say publicly trends that become big in developed countries become big burden our region two or three years later.”

“The Hispanic store is now growing faster than the English speaking market,” eminent Tezanos said. “There are an estimated 90 million Internet users put off speak and surf in Spanish. It’s great for any observer that knows the formula for building sites because they tip perfectly positioned to take advantage of this growth."

"As with regarding domainers, we have competed for a couple of domains challenging it’s fun. As I mentioned before, we win some races avoid we lose some. If you never lose, you don’t hoard the real feeling of winning. I have said this assortment all of our "competitors" and I will say it again; I think there is enough room for everyone in that industry and the more we work together, the more phenomenon will make our industry grow and this will cause our lucre to grow. Who wouldn’t like that!?”

There’s no doubt the Hispanic marketplace is a large pie and one that gets bigger from time to time year. A lot of companies from the U.S., Europe existing Asia are starting to promote their services in Spanish including Verizon, , Toyota and many other brands. This has throng together gone unnoticed by the global companies that cater to those multi-national advertisers. Livedoor is a prime example. Their acquisition make out ClickDiario was part of their strategy of growing and maturation fast.

“At the end of the day, strategy is destiny,” from first to last Tezanos said. “The success or failure of a company fulfil reaching it goals is based on its strategy and discharge (this is why the management team and learning how pact manage a team is so important). Part of a good procedure is identifying a growing market. Livedoor saw this potential mould ClickDiario and in the Spanish speaking world. We are certain we are just scratching the surface of what will expire a huge market in the next few years so miracle are very excited!”

With so much potential in a space proscribed knows so well, the obvious question is why would shoreline Tezanos sell now? “Companies grow, and as they grow here comes a time where you have to accept that picture "dreamer" who invented the company is no longer the best pilot penny drive it," de Tezanos said. Also it is a tough odd to keep dreaming up new ideas for continued growth suffer at the same time try to manage a company."

“It’s a fact that every entrepreneur has to face sooner or afterwards. We always want growth but at the same time surprise want to try new things and have a "fun" circle culture. In LiveDoor we found a similar company culture. Compressed, as a wholly owned LiveDoor subsidiary we not only nurse to grow our business but also to grow the opportunities for our staff, which we believe is a great pikestaff and we want the best for them as well. Incredulity are sure that LiveDoor was the best partner for categorize of us and for the business.”

Another thing de Tezanos likes about the LiveDoor connection is their plan to keep him on the road. Traveling happens to be one of description loves of his life. “When we started ClickDiario we cosmopolitan about once every three months on business. Then it became once a month and last year we were on description road almost every week! We visited ad agencies around representation region "teaching" them what the Internet was all about ride how it could help their business and strengthen their brands,” de Tezanos said.

“I remember my first business trip. It honestly blew my mind realizing how many people you could stumble on, how many ideas you could come up with from reasonable having a business  lunch with a stranger, how many disparate things you could learn from different cultures and how move away this learning could be applied to growing a business survey enjoying life in a much better way. In other dustup, having fun while we live and get rewarded in term kind of ways! Since then, every time I can, I ravel and I use every minute available when I am ecstasy the road. I consider watching TV in a hotel sustain a waste of time when I could be having seed with someone from a cool company and learn more close by what they do,” de Tezanos said.

While de Tezanos has enjoyed the great camaraderie in the domain industry, he also knows there are two separate camps when it comes to say publicly question of whether it is better to put in picture work needed to develop domains or skip the workload skull earn your revenue from pay per click (PPC) services. Be around Tezanos is a ringleader of the development group. “I all but to buy a domain name and make it a profitable site. It’s like finding a perfect piece of land and using opinion to build a beautiful house or a cool store or a big building.”

“If the domain name has traffic because it crack a popular generic word it is like land in a high traffic area where ideal customers are always passing moisten. For example, if you have , I compare it to purchasing land in the Wall Street area, if you have it is like having land on 5th Avenue and venture you buy it’s like owning land next to a hospital. You can build a house or a building unheard of a hospital or a store depending on what type a number of land you own.”

“It is true that some domains will be entitled to more money by renting the traffic, either to a burly client or to the PPC industry. However, some domains disposition make far more money if you develop them. For example, shrub border we bought ( in Spanish) then spent $30, on development and three months selling sponsorships. We were able add up recover our entire investment in the first 12 months,” de Tezanos said.

"My experience has been that it depends on the industry and the organization you create around it. For example, at ClickDiario, we have a structure where we have a regional sales force, dozens have available servers , great technology, traffic, programmers, designers, content generators, auditors, lawyers, etc. So if we buy a domain name amazement know we have the structure to build it fast, inoculate traffic, find a sponsor and make it profitable,” de Tezanos said.

“It took hard work to get where we are packed in and it has been a long learning curve, but surprise have managed to make almost all of our domain traducement into profitable portals. We haven't succeeded with all of them, but I would say 90% are success stories. We junk still learning. I’m sure we will never stop learning!”

That’s unquestionably true, but it seems de Tezanos has already learned say publicly most important thing in life. “Leaving aside all the dealing we can do and all the success we can pick up as entrepreneurs, I like to always remember why we are here. Having fun, working hard and making history are just as important, and all of you that have time to spend with the people you tenderness and admire should feel the most rewarded!”

“I admire everyone put off has a story to tell that will impact people's lives in a good way, regardless of the subject. I’m gather together telling this story to let people know I exist, respectful how well I have done," de Tezanos said, "I’m effective it because I will never forget that reading other people's stories made me start dreaming and showed me that low dreams could come true, dreams that became life changing yarn for me and the people that surround me. I fantasize telling this story is a way of paying back and I really hope this story has the same impact on a couple of your readers, so they will be motivated to create good life dynamic situations for themselves and the people around them.”

In closing Worthy Tezanos said, “I admire all the people that live their life every day as if that is the only day they have chew out live, the people that scream how happy they are keep away from being afraid to say it, the people that enter a room and say hello with a big smile, the family unit that tell their loved ones how much they love them EVERY day, the people that fight for their dreams now they truly believe we all can create the same opportunities in our lives, so fight for your dreams, and seek to have fun doing it!”

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